Brand Health Measurement
  • Can you please tell me the brand that first comes to your mind for [Category]?
  • Can you please tell me the other brands that come to your mind for [Category]?
  • Please look at the list and give me the names of all the other brands that you have seen/read/heard about for [Category].
  • From all the brands that you are aware of, can you please tell me the ones that you used for [Category]?
  • From all the brands that you have ever used, please tell me which are the ones you are using at present, for [Category].
  • From the brands that you are using at present, can you please tell me which are the ones that are used most often for [Category]?
  • Brand Knowledge

  • Can you please rate yourself on the level of your knowledge on the following brands for [Category]?
  • Brand Familiarity

  • Can you please tell me how familiar you are with the following brands for [Category]?
  • Brand Opinion

  • Can you please tell me your opinion about each of the following brands for [Category]?
  • Brand Consideration

  • From the following brands, can you please tell me the brands that you would consider for [Category]?
  • Brand Recommendation

  • Can you please let me know if you would recommend any of these brands to others for [Category]?

That's all, folks!

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