Brand Health Measurement

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0

Which brand comes to your mind first for [Category]?
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

Which other brands come to your mind for [Category]?
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

Look at the list and choose all the other brands you have seen/read/heard about for [Category].
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

From all the brands you know, which did you use for [Category]?
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

From all the brands you've used, which are you currently using for [Category].
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

From the brands you are currently using, which do you use most often for [Category]?
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

Brand Knowledge
0

Rate your level of knowledge on the following brands for [Category]?
[Client Brand]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 1]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 2]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 3]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 4]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 5]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand
0

Brand Familiarity
0

How familiar are you with the following brands for [Category]?
[Client Brand]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 1]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 2]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 3]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 4]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 5]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand
0

Brand Opinion
0

What is your opinion about each of the following brands for [Category]?
[Client Brand]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 1]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 2]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 3]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 4]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 5]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand
0

Brand Consideration
0

From the following brands, which would you consider for [Category]?
[Client Brand]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 1]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 2]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 3]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 4]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 5]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand
0

Brand Recommendation
0

Would you recommend any of these brands to others for [Category]?
[Client Brand]

Yes

No

[Main Competitor 1]

Yes

No

[Main Competitor 2]

Yes

No

[Main Competitor 3]

Yes

No

[Main Competitor 4]

Yes

No

[Main Competitor 5]

Yes

No

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

Yes

No

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0

Which brand comes to your mind first for [Category]?
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

Which other brands come to your mind for [Category]?
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

Look at the list and choose all the other brands you have seen/read/heard about for [Category].
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

From all the brands you know, which did you use for [Category]?
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

From all the brands you've used, which are you currently using for [Category].
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

From the brands you are currently using, which do you use most often for [Category]?
[Client Brand]

[Competitor Brand 1]

[Competitor Brand 2]

[Competitor Brand 3]

[Competitor Brand X]

Others
0

Brand Knowledge
0

Rate your level of knowledge on the following brands for [Category]?
[Client Brand]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 1]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 2]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 3]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 4]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Main Competitor 5]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

Know a lot about this brand

Know a little about this brand

Know only the name of this brand
0

Brand Familiarity
0

How familiar are you with the following brands for [Category]?
[Client Brand]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 1]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 2]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 3]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 4]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Main Competitor 5]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

I know exactly what to expect from the brand

I know a bit about what to expect from the brand

I know nothing about what to expect from the brand
0

Brand Opinion
0

What is your opinion about each of the following brands for [Category]?
[Client Brand]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 1]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 2]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 3]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 4]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Main Competitor 5]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

The best brand

One of the better brands

The same as others

A brand I don't prefer

The worst brand
0

Brand Consideration
0

From the following brands, which would you consider for [Category]?
[Client Brand]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 1]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 2]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 3]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 4]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Main Competitor 5]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

The only brand I would consider

One of the few brands I would consider

I might consider this brand

A brand I might not consider

I will never consider this brand
0

Brand Recommendation
0

Would you recommend any of these brands to others for [Category]?
[Client Brand]

Yes

No

[Main Competitor 1]

Yes

No

[Main Competitor 2]

Yes

No

[Main Competitor 3]

Yes

No

[Main Competitor 4]

Yes

No

[Main Competitor 5]

Yes

No

[Client Brand]

[Main Competitor 1]

[Main Competitor 2]

[Main Competitor 3]

[Main Competitor 4]

[Main Competitor 5]

Yes

No