Consumer Preference Survey
  • How satisfied are you with the current features of the products in this category?
  • You mentioned that you are satisfied with the current features of the products in the category; can you please tell me the features that you prefer and are present in the products?
  • You mentioned that you are not satisfied with the current features of the products in the category; can you please tell me the features that are currently not there?
  • Does [Client Brand] have all the features preferred by you?
  • Can you please rank the factors that affect your buying decision for this category?
    Price of the products
    Promotions on the products
    Store Preference
    Brand
    Quality
    Earlier Usage
    New Trials
  • Are there any other factors that affect your buying decision for this category?
  • Can you please tell me the perception about each of the following brands on these parameters?
  • Based on its present features and attributes, would you recommend [Client Brand] to others?
  • Can you please tell me the attributes that [Client Brand] needs to incorporate to improve?
  • Can you please tell me if you would recommend [Client Brand] to others after these attribures are incorporated?

That's all, folks!

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