New Brand Name Testing Survey
  • Rate the new brand name based on the following factors:
    (Poor) 1 - - 2 - - 3 - - 4 - - 5 (Excellent)
    Longevity
    Appeal
    Appropriateness
    Personality
    Brand cohesiveness
  • Rate how the new brand name makes you feel:
    (Not at all) 1 - - 2 - - 3 - - 4 - - 5 (Extremely)
    Fun/playful
    Descriptive
    Innovative
    Trustworthy
    Modern
    Fashionable
  • Does the brand name remind of you of any existing brands?
  • Please specify
  • List 5 words that the new brand name makes you feel.
  • What message do you think the new brand name is trying to express? Comment briefly below.
  • How comfortable do you feel with the new brand name?
  • How satisfied are you with the brand name?

That's all, folks!

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